Online Resume · ayusshssahu.com/resume

Ayussh Ssahu

SEO, GEO & AI Search Optimization Specialist — 5+ Years driving organic growth for B2B & D2C brands across enterprise and multi-locale environments.

ayusshssahu@gmail.com +91 63942 39506 linkedin.com/in/ayushsahu00 Gurugram, Haryana, India

Profile Summary

Results-driven SEO, GEO & AI Search Optimization Specialist with 5+ years of experience driving organic growth for B2B and D2C brands across enterprise and multi-locale environments. Proven expertise in Technical SEO, Website Optimization, Backlink Strategy, and AI-led Search (AEO, Generative Search, Google SGE) to improve rankings, traffic, and conversions.

Specialized in building scalable content strategy frameworks, optimizing search-driven site architecture, and aligning SEO. Strong background in cross-functional collaboration, working closely with developers, content teams, product, and paid media teams to execute data-driven growth strategies. Experienced in leading SEO teams, mentoring professionals, and implementing analytics-driven decision-making for sustainable performance impact.

Work Experience

Digitup Solutions Pvt. Ltd.

Assistant SEO Manager · Gurugram

– Present

  • Led AI-powered SEO transformation by integrating Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), semantic SEO, and AI search strategies to future-proof brands for evolving search ecosystems.
  • Drove 30–35% growth in organic traffic through full-funnel SEO strategies including technical optimization, content planning, and authority building.
  • Improved website health scores to 80–90% by resolving crawl errors, fixing indexation gaps, and optimizing Core Web Vitals (LCP, CLS, INP).
  • Designed and implemented scalable Google Tag Manager (GTM) frameworks with custom event tracking, conversion tracking, and structured data layers for accurate performance attribution.
  • Built executive-level dashboards using GA4 and Looker Studio, enabling real-time reporting, performance forecasting, and data-driven decision-making.
  • Led pre-sales analysis and client pitches including SEO audits, opportunity mapping, scope definition, and strategic roadmap creation to win new business.
  • Strengthened content architecture and internal linking strategies for global brands, improving keyword rankings, SERP visibility, and ranking stability.
  • Managed social media strategy and execution across Meta platforms, including content planning, post scheduling, creative/reels coordination, and performance-driven campaign optimization.

Vega Moon Technologies

SEO Analyst · Kanpur

–

  • Conducted in-depth technical SEO audits, identifying crawl inefficiencies, indexation gaps, and on-page issues, improving site health scores by 75–85% across client projects.
  • Executed strategic backlink acquisition campaigns, enhancing domain authority and referral traffic growth.
  • Collaborated cross-functionally with developers and content teams to optimize site architecture, internal linking, and content hierarchy for better crawl depth and ranking stability.
  • Mentored junior team members on SEO best practices, campaign structuring, and audit processes.
  • Developed and published SEO-optimized content contributing to consistent organic traffic growth and improved engagement metrics.

KP Digital World

Digital Marketing Executive · Kanpur

–

  • Proficient in website development using PHP and WordPress CMS to create SEO-optimized websites.
  • Executed integrated SEO, PPC, and content marketing strategies for B2B and D2C clients.
  • Built and optimized WordPress-based websites, improving page load speed by 35–40% and enhancing overall performance and user experience.
  • Managed Google Ads campaigns with structured conversion tracking.
  • Developed keyword-driven content strategies aligned with search intent, improving ranking positions for competitive keywords.

Notable Achievements

30–35% Organic Growth

Delivered consistent organic traffic growth across enterprise B2B and D2C brands through Technical SEO and AI Search Optimization strategies.

90% Site Health Score

Improved website health scores by up to 90% by resolving crawl errors, indexation gaps, duplicate content, and Core Web Vitals issues.

AI-Assisted Content Clustering

Built scalable content clustering models improving crawl depth, topical authority, and team efficiency by 20%.

Multi-locale Architecture

Strengthened internal linking architecture across multi-locale websites, improving index coverage and reducing orphan pages.

Structured Data Frameworks

Implemented schema markup frameworks to enhance SERP features and improve organic CTR across enterprise clients.

Cross-functional Leadership

Led collaboration between SEO, development, UI-UX, and content teams to execute large-scale website optimization initiatives.

Skills

SEO Strategy

Technical SEO On-Page SEO Off-Page SEO Organic Growth

Advanced SEO

Semantic SEO GEO AEO AI Search Optimization Google SGE Topic Clustering

Technical

Website Audit Website Optimization Core Web Vitals Schema Markup Crawl Budget Optimization Indexation Management Site Architecture

Analytics & Tools

GA4 Google Search Console Looker Studio GTM SEMrush Ahrefs Screaming Frog

Platforms & CMS

WordPress Adobe Experience Manager Shopify WIX HTML CSS PHP Python

AI Tools

ChatGPT Gemini Claude Perplexity

Business & Domain Expertise

D2C SEO SaaS SEO Competitive Analysis

Leadership

Cross-functional Collaboration Team Leadership SEO Project Management

Education

Bachelor of Technology, Computer Science & Engineering

Apollo Institute of Technology · AKTU University, Lucknow · 2017–2021

Certifications

SEO Essentials with Semrush
Technical SEO & AI Search Essentials, Semrush
On-Page SEO & AI Search Essentials, Semrush
Off-Page SEO & AI Search Essentials, Semrush
Local SEO Essentials with Semrush
AI Visibility Essentials with Semrush
Content-Led SEO with Brian Dean
Google Analytics Certification
Manage GA4 Data & Learn to Read Reports
Google Ads Search Certification

Frequently Asked Questions

Who is Ayush Sahu?

Ayussh Ssahu is an Assistant SEO Manager based in Gurugram, India, with over 5 years of experience in search engine optimization and AI-driven search strategies. He specializes in Technical SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), helping enterprise B2B and D2C brands improve organic visibility, traffic, and conversions. His expertise lies in aligning traditional SEO practices with evolving AI search ecosystems, including Google SGE and generative search platforms.

What makes Ayush Sahu different from other SEO professionals?

He stands out by combining traditional SEO expertise with AI-first search strategies. Unlike conventional SEO specialists, he focuses on optimizing content and site architecture not only for search engines but also for AI-driven answer engines. His approach integrates semantic SEO, structured data, content clustering, and AI visibility optimization, ensuring that websites perform across both Google SERPs and emerging AI platforms like ChatGPT and Perplexity.

What is his experience in SEO and digital marketing?

He has over 5 years of experience working across multiple roles, including Assistant SEO Manager, SEO Analyst, and Digital Marketing Executive. He has led large-scale SEO initiatives for enterprise brands, conducted technical audits, implemented advanced tracking systems, and executed content and backlink strategies. His work spans B2B, D2C, SaaS, healthcare, and financial services industries.

What are his key SEO achievements?

Some of Ayush Sahu’s key achievements include delivering 30–35% organic traffic growth for enterprise brands, improving website health scores up to 90%, and implementing scalable AI-assisted content clustering models. He has also enhanced SERP visibility through structured data frameworks and strengthened internal linking architectures to improve crawlability and index coverage.

What is Ayush Sahu’s expertise in Technical SEO?

He has strong expertise in Technical SEO, including crawl budget optimization, indexation management, Core Web Vitals optimization (LCP, CLS, INP), and structured data implementation. He has successfully resolved complex technical issues such as crawl errors, duplicate content, and indexing gaps, significantly improving website health scores and search performance.

Has Ayussh's worked on international or multi-locale SEO projects?

Yes, Ayussh's has extensive experience working on international and multi-locale SEO projects. He has optimized websites for multiple languages and regions, implemented hreflang strategies, and improved global search visibility for enterprise brands.

What leadership and team experience does Ayush Sahu have?

Ayussh's has experience leading SEO teams, mentoring junior professionals, and collaborating with cross-functional teams, including developers, content creators, UI/UX designers, and product teams. He has also contributed to pre-sales activities, client pitches, and strategic planning.