If your website isn't ranking, your content isn't getting cited by AI engines, or you simply don't know why traffic has stalled, I can fix that. I'm Ayussh Ssahu, an independent SEO consultant specialising in Technical SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and full website management for B2B and D2C brands.
Why most SEO fails
Most brands invest in SEO without understanding why results aren't coming. Here's the honest picture and what I do differently.
Most SEO efforts fail for predictable reasons. Brands spend on content without fixing the technical foundation. AI search engines are changing how visibility works. And generic strategies copied from competitors rarely account for your specific domain, audience, or search intent.
I diagnose root causes first, not symptoms. Every engagement starts with a full technical and content audit before a single recommendation is made. The result is a strategy tailored to your domain's real opportunities, not generic best practices.
My approach
Step 01 — Audit
Full crawl analysis, Core Web Vitals review, indexation gaps, content gap analysis, and competitive benchmarking to establish a clear baseline.
Step 02 — Strategy
A prioritised roadmap covering technical fixes, content clusters, AI search readiness, and link strategy, aligned to your business goals and timeline.
Step 03 — Execute
Hands-on implementation alongside your developers and content team, with structured data, metadata, internal linking, and on-page optimisation carried out at scale.
Step 04 — Measure
Executive-level GA4 and Looker Studio dashboards with real-time performance tracking, monthly reporting, and continuous strategy refinement.
What I offer
End-to-end SEO and AI search strategy, from technical foundations to content architecture and analytics, tailored to your brand and industry.
Problem: Crawlers can't properly read or index your site
Deep-dive crawl and indexation analysis, Core Web Vitals (LCP, CLS, INP) optimisation, structured data (schema) implementation, site architecture review, and crawl budget management to build a solid technical foundation that search engines trust.
Problem: Your brand doesn't appear in AI-generated answers
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) strategies to get your content cited by ChatGPT, Google AI Overviews, Perplexity, and other AI engines, the new frontier of organic visibility.
Problem: Content isn't ranking or driving the right traffic
Topic cluster frameworks, keyword and content gap analysis, content hierarchy planning, search intent mapping, and internal linking strategies that build topical authority and drive sustained ranking stability.
Problem: You can't tell what's working or what to prioritise next
End-to-end GA4 and Google Tag Manager implementation, custom event and conversion tracking, structured data layers, and executive Looker Studio dashboards that turn raw data into clear, actionable insight.
Problem: Your global pages are cannibalising each other or not indexing
Hreflang implementation, multilingual metadata optimisation, international site architecture, and global SEO governance frameworks for brands operating across multiple countries and languages simultaneously.
Problem: Your in-house team lacks the skills to execute consistently
Hands-on training for in-house SEO and content teams covering technical fundamentals, AI search trends, audit processes, and campaign structuring, building long-term internal capability that doesn't depend on an agency.
Website Management
A technically perfect SEO strategy needs a technically healthy website to sit on. I build, optimise, and manage websites across all major CMS platforms with SEO baked in from the start.
LCP, CLS, and INP improvements through image optimisation, render-blocking resource reduction, caching, and CDN configuration, regardless of the platform you're on.
Schema markup for articles, products, FAQs, breadcrumbs, organisation, and person schemas, improving rich result eligibility and SERP appearance across all platforms.
Full SEO preservation during platform migrations, redirect mapping, URL structure planning, canonical management, and pre/post-migration traffic monitoring.
Continuous monitoring of crawl errors, indexation changes, ranking shifts, and site health scores using Screaming Frog, SEMrush, and Google Search Console, with monthly reports.
Detailed technical briefs, annotated audits, and direct collaboration with your dev team to ensure every SEO recommendation is implemented correctly and on schedule.
Results, not promises
Five years of real work across enterprise B2B, D2C, YMYL, and multi-locale websites, delivering measurable outcomes at every stage.
I specialise in GEO and AEO alongside traditional SEO. Your brand gets optimised for AI Overviews, ChatGPT citations, and Perplexity answers, not just Google's blue links.
From crawl budget to content clustering to backlink strategy, I manage the entire SEO stack so every element compounds on the others rather than existing in isolation.
Every recommendation is backed by GA4, Search Console, SEMrush, and Ahrefs data. I build dashboards so you always know exactly what's moving and why.
I've embedded with developers, UX designers, product managers, and content writers. I deliver SEO strategies in a format your team can actually implement, not just slide decks.
Industry experience
Deep, hands-on SEO experience across enterprise B2B and D2C brands in these verticals.
Multi-locale, multi-language SEO for global consumer and food/beverage brands, hreflang, international site architecture, and topical authority at enterprise scale.
High-trust YMYL SEO for insurance and finance brands, E-E-A-T compliance, SGE-ready content frameworks, keyword gap analysis, and structured data for financial products.
Technical and on-page SEO for medical device and healthcare brands, E-E-A-T alignment, metadata optimisation for product and category pages, and schema for rich results.
Organic growth strategy for B2B and SaaS brands, long-tail keyword strategy, thought leadership content frameworks, lead-gen focused SEO, and competitive gap analysis.
Get in touch
Whether you need a full SEO strategy, a technical audit, or just a second opinion on why traffic dropped, I'm happy to have a no-pressure conversation first.